Culture IQ is a WORKSHOP of assessment and learning that trains Mid-level and Senior Managers to rethink how they approach marketing to Multi-Cultural, Millennial and LGBTQ segments.

Culture ID Lab helps brands engage diverse consumer segments through a redefined approach on how today’s generation identifies with culture based on shared interests and tribes.



The Culture ID Lab serves as hub for training and education via a collaborative approach with leaders who shape and influence culture. The lab serves as an incubator for new business ideas, strategies and products that shape and contribute towards cultural movements.

  • Think Tank
  • Education & Training
  • Workshops
  • Creative development & Strategy
  • Product Development


Behind the scenes of Culture ID Lab is a network of progressive thought leaders who push boundaries and encourage an intersection across different lifestyle categories. It’s a hub of idea-sharing and creative exchanges.

  • Research & Insights
  • Influencer & Culture Network
  • Field Marketing


A curated content and communications platform providing insights and trends around culture and those shaping it.

  • Digital Content
  • Communications
  • News & Stories


Through our strategic partnership network of producers, curators and promoters we create offline immersive experiences that move the needle and mobilize movements.

  • Live Events
  • Meetings & Conferences
  • Music Festivals & Concerts
  • Taste-maker Events

Because no market is alike, authenticity and relevancy need to be implemented from the ground up. But in order to do this you need to be able to relate and you can only do so by partnering with leaders who influence and shape culture.